When you are a small business owner, you want to find the best email marketing services for small business at the most affordable rates. When you are operating a small business, small expenses can sometimes feel like big ones, especially when business isn’t flowing in as quickly as you might like it to. Using email marketing to market to your existing customers and potential customers is an important part of keeping your business busy. In this article, we are going to talk about 5 of the services that can help your business.

Constant Contact

Quickly becoming one of the largest email marketing services available, Constant Contact is beginner friendly and easy for even first time users. All of your lists, contacts, templates and more right at your fingertips.

Your account gives you access to tracking and reporting tools that are easy to operate and the built-in social sharing and image library offering 1 GB of storage for your personal files makes life easier.

There are plenty of support options with email, community, live chat and of course the resource library where you can find answers to almost any question that you have.

If you don’t do well learning on your own and need some hands on teaching, you can even go to a local seminar or hop online for a live training session. This makes it easy for even the less than tech savvy business owner to start learning all they need to know about email marketing.

There is a 60 day free trial with Constant Contact and once you are through the trial, the pricing is at $20 a month.

Drip

Not only does Drip have catchy name, they are also a force to be reckoned with in the email marketing services category. Their clients are usually eCommerce, bloggers, and marketers that want to take their marketing to the next level with the wide range of tools available through this platform.

If you need a beginner friendly option, this is definitely one to bookmark. You can integrate with many popular platforms such as WordPress and WooCommerce. This means the ability to easily add sign up forms to your website and the ability to capture more leads.

The reason many eCommerce stores and marketers are going to drip is because of their smart marketing automation tools, ability to smart segment email lists, group lists and other features that are ahead of the curve. If you are a beginner and don’t want to go that far, you might not need this option.

If you need Drip support, you can live chat with support or go through one of the trainings or guides available. Drip will cost you $41 per month after your first 100 subscribers, but until then it is free.

ConvertKit

If you’re a blogger, author or marketer, you’ve definitely heard of ConvertKit with its ease of use and cool features.

Bloggers love Convert Kit since it makes it extremely easy to offer content upgrades and other incentives when users sign up via email form. The auto-responders are easy to handle so you can effectively manage any drip campaigns that you have.

List segmenting is an important part of marketing and you are able to easily do this with Convert Kit. Separating people that are interested in buying and people that have bought is a good practice and sets you up for success with marketing automation.

You can get support for Convert Kit through email and there is a knowledge base for extended learning. $29 a month will get you access to ConvertKit and there is a 30 day refund policy if you aren’t happy with the service.

AWeber

Undoubtedly one of the most popular email marketing services on the web, AWeber offers a top of the line product for small business owners that want to up their marketing game. Even when you graduate to a midsized business, you will be able to grow with AWeber.

With its ability to connect with platforms like WordPress and its top of the line customer support, newbies find AWeber to be a first time email marketer friendly option.

Your new account grants you access to email templates that are ready to use, list management, autoresponders and tracking with detailed analytic reports so you can make your next email campaign even better.

You can multiple support options with AWeber which includes phone, live chat, email and the online resource library and webinars that are available for training.

You have the opportunity to try AWeber free for 30 days and after that it is $19 a month.

GetResponse

GetResponse is another great option for small business owners. Not only do you have access to their email marketing platform, but you can also upgrade to landing pages and webinars if that is something that you need in the future.

When it comes to their email marketing and ease of use, their drag and drop builder is one of the most simple to use tools around. You can opt to build your email through HTML if that is something that you need, but if you are just beginning, you can keep it very simple.

Marketing automation and list segmentation is easy to set up as well as performing list updates through the tool on the site. GetResponse has everything that you need when you are a small business wanting to get more attention and sales. Customer support can be contacted through live chat.

Conclusion

Email isn’t going anywhere in the near future, and these services can help small businesses get the most out of their email marketing efforts.

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