The good thing about using a pop up stand for advertising is that you don’t just let it stand there for people to see. If they have questions, you can send an employee to stand next to the banner and explain something about your business.
This is why you need someone with a good attitude. This endeavour will only succeed if you can find an employee who is a perfect representative of your business. This person must have a good attitude toward people so that people will be enticed to buy what you have to offer.
Willingness to answer questions
There might be a lot of people passing by the area where you banner is. If you have someone standing next to it, people who are really curious might ask some questions. It helps if this person is willing to respond to these questions with accurate answers. You should also find someone who has a great connection with people from different walks of life.
Attention to details
Of course, you also want someone who can give correct answers. Sometimes, important details like prices can change people’s minds. It helps if you send someone who knows the answers to these questions. Find an employee who is really enthusiastic about your business.
Service with a smile
As always, you need someone with a good overall disposition. This person must not get tired of smiling at customers. Sometimes, it could take several hours to finish the job. If you assign someone who easily gets tired, it could be a problem. Take note that this employee will reflect on your business. If people see someone who is not willing to answer questions or is not that enthusiastic about the job, this could affect the image of your business.
Content is important
You can’t expect the person whom you have assigned to stand next to the pop up banner to give all the answers and bear the entire burden. The pop up banner itself must be useful. Besides, if a lot of people come at once, not everyone will be given information. Therefore, the best option is for potential customers to get the details from the pop up stand.
If you can’t provide all the information on the pop up banner, you can at least tell them to visit your website for more details. Who knows? Some people who have passed by the banners will be more interested about your business and become actual customers.
It takes time to reach out to people using traditional advertising techniques, but it can have a long lasting impact. You are not just advertising, you are making real life connections with your target buyers.
Image via freedigitalphotos.net (Stoonn)